Human communication

Alumna Takes Head of Strategic Communications and Marketing at SUNY |


PLATSBURGH – A 1998 SUNY Plattsburgh graduate has returned to her alma mater as the new Executive Director of Strategic Communications and Marketing.

Heather Haskins, a native of Plattsburgh, who has lived and worked in the Albany area for the past 17 years, was the successful candidate following a national search earlier this summer.

COORDINATION POSTS

Haskins was a program administrator for the State Office for the Prevention of Domestic Violence in Albany.

Joining this agency in 2005, Haskins was responsible for coordinating the agency’s communications and public relations, occupying various leadership and specialized project management roles, both internally and externally.

She has managed statewide projects and programs with local, state and national partner agencies, creating and brandishing all messages around gender-based violence.

SPREAD THE WORD

At SUNY Plattsburgh, Haskins will be responsible for leading a centralized communications and marketing team, providing comprehensive strategic advice to related units on campus through the use of print, web, social media, video and other means of communication.

In addition, she will oversee internal and external communications, public and media relations, marketing and the college website.

She will oversee a team of marketers, copywriters, designers, web and multimedia professionals.

Reporting to Plattsburgh State President Alexander Enyedi, Haskins will advise him and campus leaders, and serve as the college spokesperson. She will also lead SUNY Plattsburgh’s communications responses in emergencies and other situations of high concern.

“This work seems to me to be tailor-made; it marries my love of communications with my decades of work in marketing, branding, and cohesive and coordinated messaging on a variety of complex topics for local, state and national audiences and stakeholders, ”said Haskins.

“It also allows me to re-enter the world of education and academia. The opportunity to return to my hometown and alma mater and serve the SUNY Plattsburgh and North Country community is an honor.

KNELLY PROMOTED

Prior to joining the state’s Domestic Violence Prevention Office, Haskins taught writing and communication skills at Bryant and Stratton College in Albany and English at Seton Catholic High School in Plattsburgh.

She holds an MA in Fine Arts from Lesley University in Cambridge, Mass and an MA in English from Concordia in Montreal.

Former college spokesperson Ken Knelly was promoted to chief of staff on Enyedi earlier this year.

Knelly was Executive Director of Marketing and Communications from 2014 until joining the President’s office in 2017.

Haskins praised the role given to him to “support President Enyedi’s forward-thinking vision by working with the college’s highly skilled and engaged communications and marketing team.”

“SUNY Plattsburgh is truly an innovative, welcoming and progressive campus in the most beautiful part of New York State,” said Haskins.

“I look forward to supporting and imparting his many strengths in any way I can so that others have the same opportunities that I have had to learn, live and grow on this campus. “

Haskins returns to the North Country with two dogs, Beckett and Gatsby.

“Who really are human personalities in the bodies of little dogs,” she said.

“I am also once again surrounded by my family and longtime friends here, and I am delighted to be close to them.”


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