Orange Spain is the official sponsor of the festival from July 6-10, which will see 60,000 fans enjoy daily performances by dozens of rock, pop and indie stars, including headliners such as Metallica, Imagine Dragons, Muse, the Killers, Florence + the Machine, the Pixies and Jack White.
To make the unique immersive reality experience possible, Ericsson and Orange Spain are using 5G connectivity with virtual reality (VR) glasses that collect real-time images captured by three panoramic cameras strategically located on the stage.
These images will be projected on a video wall located on a stand of the company Orange Spain on the festival site. Visitors to the stand will be able to use VR glasses to interact with these projections, allowing fans to experience the festival as if they were actually on stage with the artists.
Ericsson’s indoor solution, the Ericsson Radio Dot System, provides dedicated 5G coverage during the Mad Cool Festival. The solution, based on multi-band small cell technology, ensures seamless connectivity to the VR glasses despite high volumes of data traffic on site.
In addition, all fans with Orange 5G subscriptions attending the festival can benefit from better connectivity throughout the site. Four mid-band 5G TDD (Time Division Duplex) macrocells, using Ericsson Antenna-Integrated Radio (AIR) technology, provide a seamless mobility user experience to all attendees connecting to Orange’s mobile network during the event.
Sonia Rico, Brand, Communication and Sponsorship Director, Orange Spain, said: “This is the first music event sponsored by Orange. Following a hiatus due to COVID-19, we want to celebrate the return of Mad Cool by ensuring the best connectivity, both for the public and for the organizers, thanks to our state-of-the-art 5G and fiber networks. In addition, thanks to virtual reality, we can offer a unique experience to participants – the union of digital and human – which we hope will be unforgettable.
Iván Rejón, Marketing and Communications Director, Ericsson Iberia, says: “Technology is reinventing the future of the culture and entertainment industry. The use of 5G and the technologies it enables, such as virtual or mixed reality, opens the doors to inexhaustible possibilities. Thanks to Orange’s 5G network and Ericsson’s 5G technology, connectivity allows festival-goers to enjoy a more immersive experience, putting them at the center of the action.