Human language

Kicks from European sports retailers –

WOBURN, Mass., May 26, 2022 (GLOBE NEWSWIRE) — Bridgeline Digital, Inc. (BLIN), a cloud-based marketing technology software provider, today announced that its NLP site discovery product, Celebros, was chosen by another sports reseller on the AB Commerce platform.

Leading sports and leisure store, Michael Murphy Sports and Leisure, selected Bridgeline for a multi-year subscription after testing 5 competitor site research products. Not only is this another win for Bridgeline’s partnership with AB Commerce, but this contract also adds to the number of online sporting goods stores that Bridgeline provides site search solutions to internationally.

Bridgeline’s Celebros is powered by AI and differentiates itself from the rest with its natural language processing (NLP) capabilities. Celebros NLP processes and parses search inputs to return accurate results despite minor discrepancies that are common in human language. It is crucial for e-commerce sites to have a site search tool that can understand the nuances of search terms and the ability to return relevant results in high SKU environments. In industries with high SKU catalogs such as sporting goods, there are often products from different brands, categories, as well as variations within each sport that require advanced search technology.

Ari Kahn, CEO of Bridgeline, said, “We are thrilled to see another win from our partnership with AB Commerce. We look forward to helping our customers grow together with our partner. »

About Bridgeline Digital

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Danielle Ervin

Vice President of Marketing

digital bridgeline

[email protected]