The Loeries, the premier creative festival in Africa and the Middle East, has partnered with Accenture Interactive to support the Loeries Digital Communication category. The growth of the digital creative environment has led to innovative creative thinking across Africa and the Middle East. The Loeries is committed to developing key areas of the creative industry and digital communication is a key focus area.
In 2020, the Loeries received hundreds of digital communications entries with 22 entries, ultimately securing a coveted Loerie award. Winners included 1 Gold, 6 Silver, 10 Bronze Loeries, 1 Craft Gold, and 4 Craft Certificates from subcategories including social media, display media, digital apps, interactive games and tools, and websites and microsites. The category continues to receive more attention from the region, which is directly reflected in the entries received each year.
“I’m really happy to welcome Accenture Interactive as a partner of Loeries,” said Loeries CEO Preetesh Sewraj, “With their support we will be able to further highlight the work that is not only transforming the digital communication category, but also global innovation in terms of creativity. . “
Accenture Interactive believes in the business of experience. In a world of uncertainty, today’s big brands make promises not only to shareholders, but also to customers, employees and corporations. Promises of consequence that lead to intentional change for everyone. Experiences are where these promises are felt.
According to Haydn Townsend, Managing Director of Accenture Interactive in Africa, the powerful convergence of marketing and technology in today’s market means that brands are no longer built exclusively by advertising, but increasingly in significant, through experiences. “We connect deep human and business knowledge with the possibilities of technology to define and deliver new realities. Experiences that can make life easier, healthier, safer, more productive and rewarding for customers, consumers, patients and citizens.
“In order to unlock growth, organizations need a new partner – part business advisor, part creative agency and part technological powerhouse – who can reinvent the front office through products, marketing operations, sales, trade and customer service. At Accenture Interactive, we are reimagining business through experience and this year’s Loeries will help us show just that, ”said Townsend.