Human language

QSTP, member of QF, supported a start-up to offer personalized itineraries to visitors to Qatar


ViaVii, an online platform accessible via, is a hyper-personalized platform where tourists can explore and book true destination travel experiences that are adjustable on the go and can connect users with residents of Qatar at any time. A mobile application will also soon be available for download via the Apple and Google app stores.

Among its many features, ViaVii will offer visitors the opportunity to experience traditional Qatari cuisine, enjoy the local art scene, hear captivating stories about tradition and heritage, spend the night in the desert and participate in guided heritage tours.

In addition, a digital dashboard has also been developed for hosts, allowing them to freely add experiences and communicate with travelers. It is the first to use the Arabic language in its user interface, which is crucial for the tourism indicators of the region. Although, currently only available in English and Arabic, the team plans to add more languages ​​for users, including Russian, Chinese, and Spanish over the next year. All of these factors, when combined, make ViaVii’s value-added and personalized offerings totally unique from other services and applications in this highly competitive industry.

ViaVii will launch another key feature of its online platform this summer – a digital route planner – for visitors to major events organized in Qatar to ensure that the goal of the travel related entities in the country will be to offer personalized and authentic experiences to visitors. The ViaVii team believes this technology will meet what travelers are looking for when visiting Qatar and the region.

Rola Fayyad, founder and CEO of ViaVii, says the need to create this platform comes from the fact that most people traveling to the Middle East not or are not able to take full advantage of all that the region has to offer: “What caught my attention the most was that travelers Middle East and North Africa (MENA) struggled to find and discover new experiences, or things to do, that allowed them to explore new cultures and meet new people. Nowadays, people have become more aware of the real value of travel that goes beyond mere sightseeing and attractions; they seek to be exposed to different cultures, languages ​​and cuisines, while meeting new and interesting people.

“Our main goal is to connect people in the most meaningful way possible. For this reason, all experiences available on our platform are designed and hosted by extraordinary residents of a community eager to share their culture and talents with them. travelers. It’s a win / win situation for curious travelers and welcoming hosts. To date, ViaVii offers more than 3,500 immersive, ready-to-buy, digitally delivered experiences, of which only 20% were active due to blockages related to the COVID in the past year. “

Working in the travel industry for over a decade, Fayyad had a solid understanding of the needs of travelers, which helped her identify some major gaps in the industry and prompted her to launch ViaVii in 2019.

The start-up has received an initial investment from the Tech Venture Fund (TVF) managed by Qatar Science and Technology Park (QSTP), and is specifically aimed at supporting innovative local start-ups and attracting international start-ups to the region.

The support that QSTP has given to this unique venture highlights the park’s pioneering role within QF RDI and across the broader ecosystem of innovation and entrepreneurship in Qatar. Importantly, QSTP’s efforts directly contribute to the achievement of the goals set forth in the Qatar National Vision 2030.

With the 2022 FIFA World Cup â„¢ scheduled for Qatar in less than 18 months, the deployment of TVF’s capital in a company that could help millions of visitors to Qatar next year – probably a large percentage of them are visiting the country for the first time. A convenient addition to the local ecosystem, the app has the potential to enhance the experience of those attending this global sporting event, while also contributing to the diversification of the Qatari economy.

ViaVii – currently in the process of setting up an office at QSTP Free Zone, which houses the research and technology development centers of some of the world’s largest tech companies and industry leaders – received support from TVF after winning Challenge 22, which aims to highlight the innovative character and entrepreneurial spirit.

Challenge 22 is the Supreme Committee’s flagship innovation program for Delivery and Legacy; the organization responsible for providing the infrastructure required for the 2022 FIFA World Cup Qatar â„¢.

“We are so proud to have the opportunity to potentially serve hundreds of thousands of visitors to Qatar over the next two years, who are either here on business, on vacation or to attend events such as mega sports tournaments, “said Fayyad.” Today, many travelers are looking for an empathetic platform, with a personalized user experience and authentic content designed and hosted by amazing locals, ultimately making the trip more worthwhile. ViaVii provides exactly that. “

Looking at the big picture and the importance of QSTP in the progress of their business, Fayyad said finding the right investor is not an easy process. She commented: “During our trip we always looked for partners and not just a check. During my years of fundraising, QSTP was the only investor, among many, to focus on the team rather than on a product, which is why start-ups succeed – thanks to the team behind them.

“It made us more confident and happier to know that they really believe in who we are and our vision – and that mindset is not common in our region. I would say we’re excited about what the future holds for us all. “

The successful development of ViaVii once again illustrates QF RDI’s strategic efforts through QSTP, to fuel technological development, innovation and entrepreneurship in the rapidly evolving technology development ecosystem through Qatar and the region.


Qatar Science and Technology Park

Qatar Science & Technology Park (QSTP), part of the Qatar Foundation Research, Development and Innovation (QF RDI), is a free zone, accelerator and incubator for the development of technology products in Qatar. The Park promotes an ecosystem of innovation and entrepreneurship by Qatar that works to accelerate the commercialization of market-ready technologies in order to achieve from Qatar national diversification campaign.

QSTP’s focus spans four broad themes, including energy, environment, health sciences, and information and communication technologies (ICT), in line with the national research strategy of the Qatar announced in 2012.

Situated in Qatar The Foundation’s Education City, QSTP has access to vital resources from a group of leading research universities. The members of the QSTP free zone include small and medium-sized enterprises (SMEs), international companies and research institutes. They collectively pledged to invest in new technology development programs, create intellectual property, improve technology management skills and develop new innovative products.

QSTP supports the economic and human development objectives of QF RDI for Qatar and is increasingly recognized as an international hub for applied research, innovation, incubation and entrepreneurship.

For more information, please visit the QSTP website at

Qatar Foundation for Research, Development and Innovation (QF RDI)

The role of the Research, Development and Innovation division of the Qatar Foundation (QF RDI) is to play a vital role in identifying and resolving challenges and opportunities in the fields of ICT, energy, ‘environment and health, in accordance with from Qatar national RDI strategy and priorities. QF RDI is at the forefront of from Qatar the innovation and entrepreneurship ecosystem, accelerating economic development by supporting the commercialization of market-ready technologies and facilitating the creation of new high-tech products and services.

QF RDI takes care of the translation from Qatar national RDI strategy in initiatives and specific actions for the RDI entities of the Qatar Foundation (QF). It also guides their efforts in creating economic value, transferring knowledge and establishing mutually beneficial national and international RDI partnerships. To ensure these efforts produce maximum impact, QF’s Vice President for Research, Development and Innovation plans, coordinates and oversees all RDI-related activities across QF.

Qatar Foundation – Unlocking Human Potential

The Qatar Foundation for Education, Science and Community Development (QF) is a non-profit organization that supports Qatar on its way to becoming a diversified and sustainable economy. QF strives to serve the people of Qatar and beyond by offering specialized programs across its ecosystem focused on innovation in education, research and development and community development.

QF was founded in 1995 by His Highness Sheikh Hamad bin Khalifa Al Thani, Father Amir, and His Highness Sheikha Moza bint Nasser, who shared the vision to provide Qatar with quality education. Today, QF’s world-class education system provides lifelong learning opportunities for community members from the age of six months up to doctoral level, enabling graduates to thrive. in a global environment and contribute to the development of the nation.

QF is also creating a multidisciplinary innovation hub by Qatar, where local researchers work to address local and global challenges. By promoting a culture of lifelong learning and encouraging social engagement through programs that embody Qatari culture, QF is committed to empowering the local community and contributing to a better world for all.

For a full list of QF initiatives and projects, please visit:

SOURCE Qatar Science and Technology Park

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