Market research and information is often an underutilized asset for businesses, but content is usually too difficult to find and there is a lot of duplication, or information is not used well.
Swedish startup Stravito says it can centralize internal and external data sources and create something more akin to a “Spotify or Netflix” for these types of assets, making them much more usable and consumable, say. they.
It is clearly on Something, as it has now raised a € 12.4 million (US $ 14.6 million) Series A financing round led by Endeit Capital, with additional investment from existing investors HenQ, Inventure and Creades. To date, Stravito has raised € 20.1 million (US $ 23.7 million).
Founded in 2017 by market research veterans and former iZettle employees, Stravito’s clients include Carlsberg, Edwards Lifesciences, Pepsi Lipton, Danone, Electrolux and Comcast.
Thor Olof Philogene, CEO and Co-Founder of Stravito said: “It has never been more important for the world’s largest companies to understand and respond to changes in their customers’ behavior using centralized and verified information on the company. Stravito’s technology and platform allow businesses to quickly and easily use research to make better decisions.
On a call with me, he added, “We provide exceptional search technology and design, all combined to provide an intuitive and highly automated cloud service that enables these large companies to centralize internal data sources and external so that they can extract the nuggets. they need.”
Jelle-Jan Bruinsma, Partner at Endeit Capital, added: “Endeit Capital is always looking for the next generation of international software scale-ups, and Stravito has stood out in the Nordic countries with its impressive work to elevate the bar in multi-billion dollar market research. and the data industry.
Stravito has also appointed Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt Benckiser, to its board of directors.